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In the beginning…The MOOGOO Memoirs

Once upon a time, on a dairy farm in Perth back in 2005, the MooGoo story began. The Head of the Herd (founder Craig Jones) noticed that his mum was using a white paste, intended for use on cows, to help manage a skin problem. The cream was formulated to help keep the skin on cow’s udders in good condition for milking, and although it worked, it was thick and hard to apply. As you can imagine, cow’s udders need to be kept soft and supple, not dry and cracked. No one likes an angry cow.

Since mum didn’t particularly like being lathered in a thick cream made for cows, Craig took on the task of reformulating it to be lighter and non-greasy to help mum out. The name “Udder Cream” was a bit crass for a lady, so they referred to it lovingly as Moo-Goo, (goo for the cows) and the name stuck. Starting a skin care company wasn’t the initial idea, but eventually friends and family found out about it, tried it and kept asking for more. But it didn’t stop there.

Since then MooGoo has grown to over 40 products to help with lots of different problems, from dealing with irritable skin and itchy scalps, to natural sun care products and a Baby Range for the little ones. Our ingredient philosophy remains the same: To make effective products using healthy ingredients, that we are comfortable using on ourselves and our loved ones.

Everyone has a skin problem

Anytime we mention skin problems, it seemed that everyone had a story to tell:

When developing a new product, first we do the hard yards and research what ingredients, in theory, should be the best to help with a specific problem. After much trial and error we settle on a formula, and start the testing process on ourselves. If we like it, then we ask friends and family to give it a go. If they like it too, then we put it into a bottle or a tube and call it MooGoo. If they don’t like it, we either ditch it or make some tweaks. Obviously a lot more goes into it than just that, but you get the idea. This is the process for all of our products.

Why we wake up in the morning

Our goal with our products is to make something that works. Understandably, not everything we make will work for every single person (because we are all so different), and there is no such thing as a miracle cure – except those that claim to be on morning television *insert eye roll here*. But we do the research and our ingredient philosophy is simple:

  • As edible as possible although we don’t recommend eating it.
  • Natural over synthetic any day of the week, even if it costs us a little bit more.
  • Non-irritating because we don’t need more irritating things in our lives.
  • Quality, and family first since our family and friends use our products, we don’t skimp on the ingredients.
  • Safe for every-body we choose ingredients that are safe for everyone to use, including children, newborns and mum-to-be during pregnancy.
  • Effective amounts we use ingredients in a concentration that is actually effective.
  • Ethical product testing we don’t test on animals, and we don’t export to any countries that might test on animals (you know who you are!).
  • Made in Australia we aren’t made by a multinational company, but rather make all of our products in Australia.

    Why we choose what we use

    Just because something is natural, doesn’t automatically make it safe and effective. Many poisons are naturally derived, but that doesn’t mean we would ingest them. Many essential oils are sensitizing to the skin, although naturally derived. Science has concentrated some of the best compounds found in nature, and for that we are grateful. We choose to use natural ingredients because, for a number of reasons, we think they are the best options.

    Where natural ingredients are concerned, we recommend patch-testing all products. Many people have allergies to natural compounds such as fruits, nuts, dairy products and seafood, while virtually nobody is allergic to Cola. This doesn’t mean that Cola is good for us and that fruit is bad, it just means we need to be conscious and aware that people can have reactions to specific ingredients in our products that can be beneficial and helpful to many others.

    What’s in it is just as important as what’s not

    Lists showing ingredients that are not included in products (“Free From…”), while conveniently ignoring other harmful ingredients that are in products, really grinds our gears. Sure, it might be free from Parabens, but what’s that Phenxyethanol doing tucked away at the bottom of the ingredient list? There is lots of stuff we don’t use (like Parabens and Phenoxyethanol just to name a few). It’s easy to list fancy ingredients on the label (great for marketing), but do these ingredients actually make a difference to your skin, and if so, is there enough of it actually in the product to be effective?

    We aren’t about label-dressing with fancy pants ingredients, misleading gimmick marketing, or selling promises of false hope. Instead we prefer to tell it like it is, and we just aren’t fans of the BS. We are proud to show all our ingredients on our website, not just the pretty sounding ones. We take pride in our formulas, and researching new ingredient developments really spins our tires *nerd alert*.

    Always do your homework (or just ask us)

    We invite and encourage everyone to look into the ingredients that are in the products they use or are thinking about buying. When it comes to skin care, the information out there can be overwhelming (understatement of the year), especially when so many websites say things like “XXXXX is a poison/harsh/causes cancer etc. without any evidence.

    If you have a question about anything, just give us a ring or shoot us an email. Everything ingredient has a story and a reason why we use it. Our formulator loves to bang on about ingredients, so this will give him something to do.

    we use it. Our formulator loves to bang on about ingredients, so this will give him something to do.

    Don't believe the hype

    There are many ingredients we choose not to use simply because they’re outdated. Technology and science have come a long way and we choose to evolve alongside it. We believe that using newer, natural alternatives instead of old-fashioned synthetic ingredients that were invented in the 1950’s is not only better for everyone, but also more aligned with the times (can you believe it’s almost 2020!?). And just because something comes in fancy, futuristic packaging, doesn’t automatically make it technologically advanced. This is particularly true for toothpaste, which is why we recently created a Dental Range, but we could go on about that for hours.

    Natural ingredients can often come with a higher price tag than their prehistoric synthetic predecessors, but we do our best to keep our prices as reasonable as possible. But also keep in mind that a higher price tag doesn’t necessarily mean a higher quality product. It is tempting to believe this and understandable why some people spend over $200 on a cream with the hope that it’s better. Instead of paying photoshopped celebrities to convince you to use MooGoo, we think our products speak for themselves.


Contact us

09 445 0061
33 Victoria Rd, Devonport, Auckland,  0624

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