Anytime we mention skin problems, it seemed that everyone had a story to tell:
When developing a new product, first we do the hard yards and research what ingredients, in theory, should be the best to help with a specific problem. After much trial and error we settle on a formula, and start the testing process on ourselves. If we like it, then we ask friends and family to give it a go. If they like it too, then we put it into a bottle or a tube and call it MooGoo. If they don’t like it, we either ditch it or make some tweaks. Obviously a lot more goes into it than just that, but you get the idea. This is the process for all of our products.
Our goal with our products is to make something that works. Understandably, not everything we make will work for every single person (because we are all so different), and there is no such thing as a miracle cure – except those that claim to be on morning television *insert eye roll here*. But we do the research and our ingredient philosophy is simple:
Just because something is natural, doesn’t automatically make it safe and effective. Many poisons are naturally derived, but that doesn’t mean we would ingest them. Many essential oils are sensitizing to the skin, although naturally derived. Science has concentrated some of the best compounds found in nature, and for that we are grateful. We choose to use natural ingredients because, for a number of reasons, we think they are the best options.
Where natural ingredients are concerned, we recommend patch-testing all products. Many people have allergies to natural compounds such as fruits, nuts, dairy products and seafood, while virtually nobody is allergic to Cola. This doesn’t mean that Cola is good for us and that fruit is bad, it just means we need to be conscious and aware that people can have reactions to specific ingredients in our products that can be beneficial and helpful to many others.
Lists showing ingredients that are not included in products (“Free From…”), while conveniently ignoring other harmful ingredients that are in products, really grinds our gears. Sure, it might be free from Parabens, but what’s that Phenxyethanol doing tucked away at the bottom of the ingredient list? There is lots of stuff we don’t use (like Parabens and Phenoxyethanol just to name a few). It’s easy to list fancy ingredients on the label (great for marketing), but do these ingredients actually make a difference to your skin, and if so, is there enough of it actually in the product to be effective?
We aren’t about label-dressing with fancy pants ingredients, misleading gimmick marketing, or selling promises of false hope. Instead we prefer to tell it like it is, and we just aren’t fans of the BS. We are proud to show all our ingredients on our website, not just the pretty sounding ones. We take pride in our formulas, and researching new ingredient developments really spins our tires *nerd alert*.
We invite and encourage everyone to look into the ingredients that are in the products they use or are thinking about buying. When it comes to skin care, the information out there can be overwhelming (understatement of the year), especially when so many websites say things like “XXXXX is a poison/harsh/causes cancer etc. without any evidence.
If you have a question about anything, just give us a ring or shoot us an email. Everything ingredient has a story and a reason why we use it. Our formulator loves to bang on about ingredients, so this will give him something to do.we use it. Our formulator loves to bang on about ingredients, so this will give him something to do.
There are many ingredients we choose not to use simply because they’re outdated. Technology and science have come a long way and we choose to evolve alongside it. We believe that using newer, natural alternatives instead of old-fashioned synthetic ingredients that were invented in the 1950’s is not only better for everyone, but also more aligned with the times (can you believe it’s almost 2020!?). And just because something comes in fancy, futuristic packaging, doesn’t automatically make it technologically advanced. This is particularly true for toothpaste, which is why we recently created a Dental Range, but we could go on about that for hours.
Natural ingredients can often come with a higher price tag than their prehistoric synthetic predecessors, but we do our best to keep our prices as reasonable as possible. But also keep in mind that a higher price tag doesn’t necessarily mean a higher quality product. It is tempting to believe this and understandable why some people spend over $200 on a cream with the hope that it’s better. Instead of paying photoshopped celebrities to convince you to use MooGoo, we think our products speak for themselves.