Not all reds are created equal so choose the right red for you. Take into consideration your skin tone.

 

For paler, rosy skin choose lighter warmer reds with golden and copper undertones ( think Christina Hendricks, Nicole Kidman, Florence Welch). For deeper, more olive complexions, choose deeper, cooler reds with violet and blue undertones ( think Rihanna, Khloe Kardashian, Jessica Alba).

 

The contemporary approach which creates reds that surpass their predecessors is the use of multidimensional techniques.  This is when two different shades or tones are sliced into the hair in panels to give variation and texture.

 

Also the technology makes a huge difference. With the development of their MAX RED range, Colour House Goldwell is giving creative colourists the ability to give an intensity and longevity  that is unrivalled. This combined with clever application means reds are more wearable than ever.

 

Remember red is a fierce colour. It commands attention so own it and bring out that fierce attitude!

 

- Chad Gray, Atelier Hair, Remuera

 

Goldwell believes the best hair colour happens at a professional salon.  Not only is the experience better, the advice on the right colour, the professional application and results speak for themselves.   For this reason, Goldwell is offering 10 women the chance to one year of free hair colour services. To enter, visit a participating Goldwell salon anytime between 1 May and 30 August to try a Goldwell colour service and you will automatically go into the draw to win one of the 10 colour services valued at $1,500 each.

 

To win this year long experience, call 0800 567 465 to find the nearest Goldwell salon. Find Goldwell on Facebook

 

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