From the inventors of ghd, Cloud Nine, the hair brand that brought you less heat, more style with the launch of its state of the art styling irons, has now turned its attention to another styling staple, the heated roller, and has evolved it into a hair tool that’s beyond recognition – TheO.

TheO uses unique heat induction technology that heats each roller to 130 degrees – the highest temperature you can achieve within a heated roller - in less than four seconds, giving you the volume that can only be achieved with a heater roller, in record time.

Cloud Nine Creative Director, Dimitri Fronis comments: “TheO allows you to create big, beautiful A-list hair with incredible shine. It uses induction heating technology which means the rollers heat from the core out, and are cool to touch meaning no more burnt fingers. The result is beautifully polished curl, body and movement that looks like you just had a luxury blow-dry from your hairdresser.”

The rollers, which are available in five sizes, including an extra large 60mm option, heat from the core out, so they’re hot for the hair, not for the hand. The different sizes allow you to create a diverse range of styles – from subtle natural curls to styles full of volume, bounce and body.

How to use TheO

Step 1 – drop the roller into TheO pod.  Wait 4 secs

Step 2 – pop the roller into your hair (and it won’t hurt, as it’s cool and heats progressively as it’s in your hair – genius!)

Step 3 – wait 4 secs.  Remove.

That’s it.  Seriously, it’s that easy!  And my hair looked AMAZE all day long. 

This incredibly cool gadget will set you back around $380 for the unit, and $40 for a pack of four rollers, and trust me when I say it’s totally worth it! No more burnt arms trying to twirl your irons awkwardly.  Perfect curls in under 10 seconds.  What more could a girl want?