Cosmetics brand Rimmel London, owned by Coty Inc., has announced that actress Zooey Deschanel, singer-songwriter Solange Knowles, and model Alejandra Ramos Munoz are to join Kate Moss, Georgia May Jagger, and Coco Rocha as brand spokeswomen.

Rimmel is banking on the three women to help them broaden their market reach, as each girl has her own unique style.

Bernd Beetz, Coty’s chief executive officer, explained, “Zooey, Solange, and Alejandra each bring a distinct look and personality to Rimmel London, expanding the brand’s visibility and strengthening Coty’s global color platform.”

Each of the spokeswomen will represent a different collection of Rimmel through print ads and television commercials. Keep a lookout for the new faces when the campaigns launch later this year.

Looks like Rimmel London are gearing up for this new group of young hipsters to take on the powerhouse brands like L’Oreal who already has quite a line up of beautiful women as spokeswomen.