We’ve all done it – and probably more than a few times.  Perhaps we’ve stumbled home WAY after bedtime and have been a little too (ahem) “tired” too take off our makeup.

And new research* commissioned by Dove shows that sleeping with their makeup on is indeed a trend among women. According to the study, 69% of women think it’s a beauty sin to sleep with their makeup on, yet 75% still do it once a week or more.   And the number one reason we do this?  55% of the survey respondents listed the fact that they simply can’t be bothered removing their makeup.

Dove has come up with a new solution, to make removing your makeup easier than ever- with the new Dove Foaming Make-Up Remover, a multi-purpose product which removes both face and eye make-up.  It’s designed to effectively remove even the heaviest make-up, including waterproof mascara, eye make-up and foundation.

I road-tested this product and found that it does live up to its promise – not only does it pass the “white pillow test” (no makeup marks on the lovely Sera Lilly designed white pillow Dove sent with the remover!), it’s super gentle and easy-to-use and the results are quick.  The remover works by instantly transforming from liquid to an ultra fine foam – and it’s even easier to use because you don’t need to fuss around with cotton wool pads, as the remover can be applied directly to wet or dry skin.  I always have a problem with removing traces of mascara, but the Dove Foaming Makeup Remover got rid of these easily, plus there’s no need for harsh rubbing on the delicate eye area, which is definitely a plus.

As Daniel Mullette, Research and Development – DOVE, says: “Lifestyle choices are a big influence on the beauty of skin, as well as diet, age, sleep and the seasons too. Using DOVE’s Foaming Make-Up Remover is one easy step women can add to their routine to achieve clean and smooth skin.”

I promise to never commit this beauty sin again!

Dove Foaming Makeup Remover is available now in supermarkets and pharmacies nationwide for RRP $11.21

* Online research conducted by Pure Profile, Australia. Fieldwork conducted in January 2011.  Base: 1,002 women aged 18-55 years

By Natalie Cosgrove