I got a press release the other day telling me cult nail care brand, butter LONDON will be available for the first time in New Zealand as part of East Day Spa’s luxury manicure and pedicure menu. But to perfectly honest with you, I had never even heard of butter LONDON, so I decided to do a little research.

On moving to the United States, She-Brit Sasha Muir was shocked at the number of toxic ingredients in cosmetic products. She saw the need for a new brand of hand and nail care products that combined high fashion and health, and so butter LONDON was born.

London’s leading manicurist and nail trend spotter, Nonie Creme, joined butter LONDON as its Founding Creative Director to help create a complete range of hand and nail care products without those chemical nasties. 3 Free is what they do and it means No Formaldehyde, No toluene, and No DBP (Phthales). Ever.

“Nails are now a must have fashion accessory – just ask the fash pack! Each season we are backstage at Fashion Week collaborating with top designers and developing custom nail lacquer colours on the spot. Now, it’s not very British of us to brag but you should know that we have a knack for creating nail trends not just following them, ahem; British Racing Green was a bit of a hit in 2009.”

The product collection features lacquers and treatments, including butter LONDON best seller Horse Power Nail Fertilizer; a nail strengthener that uses a herbal extract of Horsetail to nourish and repair the most damaged nails; and Melt Away Cuticle Eliminator, which breaks down and softens dead skins cells from the nail plate without damage to the delicate skin around the nail.

Butter LONDON is now available as part of East Day Spa’s Express, East and Warm Milk & Sandalwood Oil manicures and pedicures.