Taylor Swift has been chosen as the face for the new generation Covergirl make-up line, Natureluxe, available in NZ from August 2011. Taylor’s fresh faced look is idea to represent the new line, which includes a Silk Foundation, a Mousse Mascara and a Gloss Balm, all delivering a perfectly polished makeup look and a lightweight feel.
“Taylor’s naturally polished and beautiful look fits perfectly with the new luxury makeup line,” said Vince Hudson, General Manager, COVERGIRL Cosmetics. “We specifically designed this line for women who, just like Taylor, want high quality products that flatter her lifestyle and environment. NatureLuxe provides luxury that isn’t extravagant, but rather simple, modern elegance that is inspired by nature.”
Taylor says, “I’m really excited for people to discover the new NatureLuxe line from Covergirl! The Silk Foundation and Gloss Balm are really light and fresh, they feel amazing on my skin.”
Check out what Taylor thinks about the new line...
How do you decide which brands to align yourself with or endorse?
When partnering with a brand, you have to make sure that it's real, that it's something you really represent and that you feel is authentic. I love makeup and it really means a lot to me to be following in the footsteps of all these other great artists and actresses that I've looked up to for a long time who have partnered with COVERGIRL -- people like Faith Hill and Ellen DeGeneres. Every step that I've taken in my career, I've really tried to make it authentic and I feel that this partnership with COVERGIRL goes along with that.
How did you want to look for the CoverGirl campaign? Did you have any specific requests for the styling or the photography?
I wanted to sort of show how make up can play up your natural features. It’s not about changing how you look. I really like the new line of luxury products I’m representing, and it was so much fun trying out new things. I feel like I still look like myself, and that’s exactly what I hoped for.
How would you describe your beauty style, and overall style?
I love makeup. I love anything sparkly or bright coloured or shiny. I like a natural look in my everyday life, when I'm going to the grocery store or hanging out at my house in Nashville. When I go on stage, I get to play with my look and try on all kinds of different colours - try red lips tonight, purple eyeshadow tomorrow. You get to play around with all these different characters, and I think that's one of my favourite things about makeup – you can put on a new character.
The Natureluxe products were inspired by a new definition of luxury seen in both beauty and fashion that moves away from overstated, heavy opulence to simple, high-quality experiences.
The range includes:
The COVERGIRL NatureLuxe Silk Foundation for the woman who wants a full-coverage foundation that looks polished, yet feels lightweight. The formula contains hints of natural jojoba and rosehip extracts along with cucumber water - which is a lighter, more luxurious alternative to heavier feeling emollients that are often used in foundations.
The foundation provides flawless coverage and glides over skin smoothly providing even coverage and leaving skin feeling soft, smooth and silky. The luxurious, lightweight feel of this foundation makes it suitable for oily, normal, and sensitive skin types. NatureLuxe Silk Foundation contains SPF 10 and is oil free, paraben free and dermatalogically tested.
Available in 6 shades from August 2011. RRP $25.99
The COVERGIRL NatureLuxe Mousse Mascara exchanges a select few synthetic ingredients for natural beeswax, carnauba wax and tapioca polymers, which are lighter-feeling alternatives. This provides stunning volume while leavinglashes luxuriously light and lifted, maintaining a soft and fluttery lash look. The high quality moulded brush technology with perfectly placed bristles for lash seperation gives smooth lash contact, leaving no clumping.
Available from late August 2011 in two shades- Very Black and Black Brown. RRP $21.99
The COVERGIRL NatureLuxe Gloss Balm is a gloss and balm in one product. The formula exchanges select heavier emollients for natural mango, shea and other butters which are lighter, more luxurious feeling alternatives. Containing SPF 15 the formulation provides an occlusive barrier that helps protect the lips against drying elements like the sun and wind. The balm provides a light, silky application and a luxurious soft lip feel and finish that isn’t heavy or sticky.
Available from August 2011 in six beautiful shades- Tulip, Hibiscus, Anemone, Grenache, Sandstone and Cinnamon. RRP $15.99
The COVERGIRL NatureLuxe range is available from The Warehouse, Kmart and Selected Pharmacies.
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