L’Oréal Paris re-launches Elvive | News & Events | Corporate Info

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L’Oréal Paris re-launches Elvive

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Never before has the best in hair care been so affordable! Elvive brings tailor-made technologies to suit every hair need at the new price of $6.49 (previously $15.99)! Finally looking good doesn’t have to cost the earth.

There are five ranges available including:

Colour Protect for coloured hair: The greatest challenge for coloured hair is to maintain the vibrancy and condition of the colour. Things like the sun, pollution and brushing effect the longevity and vibrancy of your colour.

Smooth-Intense for more wavy unruly hair: For many women, it is a constant battle to manage and smooth their hair. Wavy and rebellious hair can be difficult to style and in need of taming.

Re-nutrition for dry hair: Dry hair often lacks suppleness and appears dull and lifeless. It has lost its proteins, amino acids and lipids, and lacks body and shine. The fibre is rough to touch and difficult to style.

Nutri-gloss to add intense shine: Hair can often look weary and lacklustre. The moisture content of our hair and scalp is naturally maintained by our sebaceous glands, which provide natural oil and shine to hair. When this is lacking, hair can appear dull and lacklustre with a loss of vitality and softness.

Total Repair for damaged, brittle hair: Your hair is mainly made up of Keratin cells protected by an intercellular cement. When damaged the intercellular cement can no longer act as a barrier against aggressors and the strength of the hair diminishes.

Editors note: Being blonde I am constantly getting my hair highlighted and because it’s so fine it often looks dry and lacklustre. I decided to give the Nutri-gloss range a whirl which includes an Illuminating Shampoo, Illuminating Conditioner and Conditioning Shine Spray. I have been using all three products now for the last week and I must say I actually have noticed a difference. My hair feels a lot smoother and it looks healthier, it now has this pearl shine that I’m loving.

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