ghd and their global brand ambassador Katy Perry are updating styles of some of the most iconic eras in fashion with the release of the new Iconic Eras of Style limited edition collection.
Over the years, there have been looks that represent an entire decade and have impacted future fashion trends. This blend of classic style mixed with on-trend looks was a key theme at many of the S/S2011 catwalks, capturing the essence of these by gone trends and giving them a modern twist.
And now, ghd is paying homage to these classic trends with the release of the new Iconic Eras of Style limited edition collection. The collection gives a modern day twist to a series of fabulous fashion decades, making 50’s Glamour, 70’s Boho Chic and 80’s New Wave must have looks for 2011.
With an era to suit all tastes, fashionistas everywhere can recreate their favourite catwalk looks as seen in the Spring/Summer 2011 shows - a glamorous beauty wave, loose wave or bouncy curls.
Each of these styles has been represented in ghd’s new advertising campaign, featuring Katy Perry and photographed by world renowned photographer, David LaChapelle.
“I'm so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I'm very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!” says Katy.
Glamour:
The ghd Glamour limited edition set comes with a perfectly elegant styler clutch bag in black satin, à la Audrey Hepburn, as well as a step by step guide to help you create the perfect glamour wave, a look inspired by the ‘Retro Prim’ styling seen across the spring/summer 2011 catwalks. The luxurious plates of the ghd Gold Classic styler will smooth your hair for an ultra shiny result as seen in shows such as Vera Wang, Oscar de la Renta and Versace who displayed sophisticated hair looks inspired by the late 50’s, early 60’s era and nodded to the Mad Men trend.
Boho Chic:
The 70s proved to be a big hit on the spring/summer 2011 runway, with designers opting for a bohemian beauty look. The ghd Boho Chic limited edition provides you with the perfect tools including the step by step guide to help you create lusted after soft waves as seen on celebrities such as Nicole Richie and Sienna Miller. Included is a cinnamon brown, tasselled clutch to complete your bohemian look.
New Wave:
Influenced by this season’s key trend of colour blocking, the ghd New Wave limited edition celebrates a departure from convention and makes its own fashion rules. The rounded barrel of the ghd Gold Classic styler makes it easy to create gorgeous bouncy curls and the step by step get-the-look book will give you an easy to follow guide to this bold, sassy style. The collection features a limited edition gold studded styler clutch bag which takes notes from the Spring Summer 2011 catwalks of Zac Posen and Jean Paul Gaultier.
Each limited edition comes with:
• ghd Gold Classic styler
• Protective plate guard
• 2 ghd sectioning clips
• Limited edition styler clutch bag representative of depicted era
• Step by step guide on each look.
The Iconic Eras of Style limited edition collections are available from approved ghd salons now. RRP $329. For stockist information call 0800 424 744 or visit www.ghdhair.com/ au.
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