Burberry has always been the label we look towards when we want no-frills, classic, trend-less trenches. But when we crave timeless makeup, that niche was pretty much unfilled - until now! Burberry has created a 96-piece beauty line due to it's frustration with the make-up used on Burberry Prorsum shoots and shows.

Chief creative officer, Christopher Bailey explained, "Like the trench coat, it can be worn anywhere... You've got the natural shades from the trench coats, and from the weather, you've got these beautiful stormy grays and blues. Then, when the sun comes out, you've got this glow and you've got lighter tones as well."